Print Design TipsTips and Information About Printing

Large or small, creating a brand identity is a primary goal of successful businesses because it is an essential mechanism for achieving differentiation between them and their competitors. Print advertizing is a proven method for achieving a brand identity and creating a separate perception in the eyes of the public, your customers, employees, suppliers and business partners.

Print advertizing encompasses a wide-range of products and techniques and there are numerous ways that print advertizing can be used to create and enhance your corporate image.

Corporate Identity

You may already be familiar with the phrase, “Uniformity of Message”; this means that you have a standardized way of putting together all your business communications no matter what they are used for – marketing and sales, general correspondence, legal issues, employee relations – no matter who you communicate with you are going to be using the same, uniform components such as:

· Logo

· Tagline

· Basic contact information

You will use these no matter what printed medium you are using, so;

· Business cards

· Envelopes

· Letterhead

· Marketing brochures

· Website

All these will carry the same basic components which are integral to your branding efforts.

Direct Mail

Direct mail campaigns are an excellent way of getting yourself in front of customers and prospects. Use direct mail campaigns to communicate new products and services, special offers and news affecting your business offering and your customers. Direct mail is highly effective and especially when you use them in conjunction with press releases.

Press Releases and PR Campaigns

Many businesses fail to use the media because they simply don’t imagine what they have or what they are doing is newsworthy. This is fallacious; editors and newsrooms are hungry for news items and what may not seem interesting or noteworthy to you may be just what the editor is looking for.

Press releases have a set formula for their construction and layout so it pays to research this well before you dive in and it will also pay dividends if you take the time to make some press contacts first as well. Whenever you have a new product or service, issue a press release – this is news. The same applies when you promote an employee, or make a new business partnership, offer a new product line or providing a special offer. All of these things are cause for issuing a press release.

Banner Advertizing

Posters and banners are good promotional material and cheap to produce though where you get them placed can significantly vary in terms of cost and quality. Ensure you have your logo on these as the logo forms the center-piece for your brand and corporate identity. Use this form of printed advertizing for getting yourself in front of the general public at large and for raising awareness of your brand and business.

Other Print Matter

There are numerous promotional methods for getting yourself noticed and it is a good idea for your business to have at least one of more of the following or similar available to hand-out to customers and prospects:

· Calendars

· Booklets

· Catalogs

· Notepads

· Stickers

· Door hangars

· Bookmarks

Establishing your corporate branding will take time and is a process rather than a simple “order” and it gets delivered exercise – a brand is synonymous with the company which operates it and you will need to exercise your imagination as well as a variety of printed and non-printed media to get the message and concept across.

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