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Print Design Tips to Discuss with Your Printer
Posted by Karl | Posted in Printing, Tips | Posted on 16-12-2011
Designing your printed materials is something we all must face sooner or later, but whether you are experienced with the process or a first-timer, the results are truly only limited by your imagination and the ability of your printer to render the imagery created.
This is one area where good communications with your printer are essential as there will be some things that to you as the customer may seem a little off the wall and “out there” but to him are pretty straight-forward pieces to create.
To get your creative juices flowing and hopefully help you with your next meeting with your print partners, here’s a few hints and tips for you to use.
Think Outside the Paper
The mind works in funny ways sometimes and one of the quirks you can capitalize on is the m nd w ll f ll n th bla ks.
You can use this to your advantage when designing your marketing media so when you are looking at layout, don’t focus simply on what will fit in the space – use the borders too and don’t worry about overlapping the edges.
Paper Standards
Depending on the purpose of the printed communication you are likely to use the established paper sizes bu, there are times when you shouldn’t and there is no reason why you have to follow them religiously.
If you are looking to get your brochure noticed, use a non-standard size so it doesn’t fit precisely into a neat pile of letters and other documents – make sure it overhangs or peeks out of a stack of papers and this will help get it noticed in the sea of junk that everyone accumulates.
Content is King
Foxus on the content – this is where your message is contained and not within the imagery – don’t let design take over your project, it is important but remember people read so focus on that first and make teh design revolve around the content.
