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Postcards from the Edge
Posted by Karl | Posted in Printing, Tips | Posted on 15-05-2009
Postcards are great for your business and personal use!
Moving home? Simply tell everyone with a customised postcard of your new home with your new address and add the very personal touch to letting everyone know where your new crib is.
Have an announcement to make?
Using a postcard which is personalized for your special event or anniversary is a great way of applying your own individual style as well as showing everybody just who or what is behind the occasion with photographs or yoru own artwork.
How about an addition to the family?
What better way to announce the new arrival than a photographic postcard so everyone can get to see the new baby (or puppy or kitten!) and have all the important details included such as weight, color of eyes and whose nose and ears they have inherited!
Postcards are great for businesses too!
Customers like postcards because they can quickly see what it is that is being communicated and they don’t have to mess around with opening envelopes and dealing with more trash. Using a postcard you also get to communicate your message to everyone who sees it and not just the recipient of the card.
Make your postcards LARGE if you want to maximize the response – there is a direct correlation between positive customer response and the size of the postcard although there are obvious limits!
Postcards are also cheap to design and produce and especially if you are mounting continuing campiagns they can be reproduced very cheaply so make sure you check with your supplier what the cost will be when you re-order. Just be careful when you see a great offer for postcard production that this is not a teaser offer – many times the initial price you are charged is simply offered to suck you in with higher priced repeat orders and you then cannot move your order elsewhere without incurring all the set up charges all over again!
