Print Design TipsTips and Information About Printing

The longest project is the one you don’t get started, and frequently where to begin is a problem. Knowing where to start is a boon, so here we’re going to cover some structure to provide over the creative process and which will help you manage the whole process while keeping it on track to help your business.
It doesn’t matter whether you are creating a marketing brochure or a humble flyer, the principles are all the same, however you will need more of these basics applied when you deal with more complicated or larger projects.

The Marketing Blueprint

Establish a blueprint and then stick to it – this is your guide through the desert, so while you may exercise flexibility, you also should be careful that everyone is sticking to the plan too. A blueprint helps you be effective, stick to budget and be able to measure the results against your benchmark standards.

Review Examples

Find examples of work which has already been done, either by you or by someone else, especially competitors. Look at how this has been approached in the past and what has worked and what has not. Distil the best from this and apply it to the project at hand.

Think Benefits Not Features

Benefits are succinct and to the point – they show a customer or prospect how your product or service will satisfy their needs. They personalize the proposal to the client. Features on the other hand, simply list what the product is and that is a waste of space – ask yourself when the last time was when you read the specifications pages of a piece of electronic equipment such as your home TV? Never! You bought the TV because it looked good and the advertizing told you it had the biggest, brightest, most channels, lightest, eco-friendly, thinnest feature “which meant that” you loved it because it solved a problem you had or catered for your particular need.

This post is continued in Part Two