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Magazine Printing Business Tips
Posted by Karl | Posted in Tips | Posted on 05-07-2009
As your business grows and your reputation and name become more widely known, the humble company newsletter just isn’t going to cut it anymore – more than this, if you are looking to create a really glossy image for your prospects and customers, a newsletter may be just passe!
A magazine does not need to be published every month to create corporate impact – many companies publish them on a quarterly basis which is also a common publishing cycle for newsletters too.
A glossy magazine also can be used much more widely than simply to impress customers – many corporate clients will use their magazine to further bond with and include their staff and business partners. Company communications can be consolidated and combined with major company news for internal and external consumption and we have found that making major announcements such as product launches and promotional news gains a great deal of attention through the magazine compared to a newsletter medium.
Magazines are also an excellent way to gain the interest of potential readers – a good looking magazine is much more likely to be picked up and read by a prospect or general reader than a simple company newsletter – your penetration into your markets and business sector will be much greater.
A major issue to deal with is the cost.
There is a deep-rooted perception that creating and publishing a company magazine will be expensive and that cost will make the exercise prohibitive. The fact is that for print and design firms with the experience in this niche, the costs are not exhorbitant and you can bring a great looking, professionally finished magazine to your target audiences for a fraction you might think.
Templates can be used so most of the layout and design have already been taken care of for you’ this saves you time and money while still giving you a professional image and product. One hint is to simply make sure that the print partner you select is using “100#” gloss paper and not “80#” – a slight difference which makes a huge imapct on the appearance and will not add to your cost!
