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Logos are an essential part of any corporate image – they provide a medium by which the values and qualities of your company become entwined with your company name and brand in one image.  The image provides a visual stimulus to the reader which will kickstart their brain into recognizing you as a company and associate positive attributes to that image and your name – logos are an essential tool in building a brand.

Text Logos

Simple words are images in their own right and their are numerous examples of clever use of words to produce a logo.

You can use differing font and typesets to create a word image for use as yoru company logo – a forward slanting font will emphasize your company is moving and going forward; script and cursive font styles represent style, elegance and cash conscious, good-management.

An example of a text logo is FedEx but take a close look at the logo, the “E” and “x” and you will see a sublimal arrow deliberately included to represent speed and motion in the right direction:

Symbol Logos

Images are frequently used to produce a company logo and visual cues associated with the image can be both triggers and puns on the company name or evoke emtional responses for qualities we want associated with our brand.

An example of a name-trigger is Shell:

Combination Logos

By far the most common form of logo is where text and images are combined to form the finished product – frequently you will find abbreviations are used instead of words and that the letters themselves are turned into imagery or vice versa.

Examples include Coca-Cola, Pepsi, name virtually any NFL team and even the home of the President: