Print Design TipsTips and Information About Printing

A leaflet is almost as simple to design and produce as a flyer – the difference between a flyer and a leaflet is that a flyer is usually printed one or both sides, but it is not folded. A leaflet is more akin to a newspaper – it is folded, sometimes with a bi-fold (one fold in the center) or tri-fold (turning the paper into a 3 page pullout. The leaflet is usually printed on both sides too, but because it is usually one color but has a layout which resembles a newsletter.

The first thing to do when designing a leaflet is to roughly draft out the layout by first folding the paper into the format you are looking for. Once you have made the paper folds, lay the leaflet draft out flat and number the sections as follows:

When folded, the pages will now follow within the leaflet if you follow this scheme.

Next, sketch out the rough layout; place boxes where you will be putting in graphics and images; do you want a border?

You should also think about the color scheme for the paper and text.

Grab Attention!

Target your audience with a real headline grabbing statement – remember your product or service is not what the audience are interested in – it is what your product or service does to solve a problem the prospect audience has which will motivate them to read more.

Use Motivating Words and Phrases

Words such as the following:

These are known as “Power Words” because they are emotive and play to needs of readers.

KISS

Keep It Simple Stupid – use clean lines and avoid clutter within the leaflet. Focus on the text because that is where the message for the reader will be, not the images.