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How to Get through the Order and Design Process for Your Marketing Collateral
Posted by Karl | Posted in Color, General, Graphics, Printing | Posted on 22-02-2009
If you’re considering a company marketing campaign, you will most likely need quality printed promotional collateral as they are a powerful tool in your sales armory.
A two-fold brochure is an easy and attractive means of presenting your company to potential clients and with a little research into the work produced by the copious number of print and design companies available to undertake this work for you, you are going to see a wealth of choice.
Make sure you request samples of their work and pay special attention to the design; is the artwork-eye-catching? Are the colors powerful enough – it has been scientifically proven that people are more likely to respond to color and retain information! Does the wording inspire you to read all the content? What is the overall feel of the quality of the finished product they are producing? How happy are their existing customers? What other projects have they carried out that are similar to your own needs?
Once you have satisfied yourself that you have found the perfect printing company, make some notes on how you wish them to portray your business and the services you offer. Communication with the design department is crucial if they are to understand your requirements and they should have the expertise and production capabilities to deliver what you are looking for but you will need to clarify what you wish to portray.
You need to present an impressive impact in order to glean the most productive response to your marketing campaign.
Consider the extent of your marketing campaign, it is usually far more economical to order in larger numbers (but only if you need that quantity) while there are often offers of other stationery and printing supplies at much lower prices if all are included in the same order: business cards, headed notepaper, reports, packaging etc.
Discuss and agree the prices in advance of placing your order to save disappointment when presented with your invoice.
The information and ideas you have provided will be used along with the professional skills of both the design and production teams to produce a proof for your examination. Don’t pay for your printing until you have examined the proof and agree it is correct, free of errors and what you are looking for because it is too late to argue once the job goes to print.
