Print Design TipsTips and Information About Printing

Posters should be eye-catching if you are using them to promote an event, a product, service and your business though many are also used for decoration as well – the fundamental principle still applies, be bold and daring and make sure it stands out a mile away!

You can have a lot of fun with designing a poster and you ought to let your imagination run wild with the themes and ideas.  Obviously you will want the subject event or promotional item being painted large as well as your own identity though there are also several examples where you can lure the reader into the poster by engaging their curiosity with something completely different.  This is a snake eye approach but you have to be very good at pulling it off and frequently, customers simply want the basics – What, Where, When, Who and How much it is going to cost them.

Look to use large print with a bold font and very vibrant and contrasting colors – here the quality of the paper used will make a difference so while many poster printers will only use 80% paper, insist on them using 100% text weight paper – this will ensure that the design and colors come through to best effect otherwise cheap paper detrimentally influences the completed appearance. 

It doesn’t do you any harm to make sure the print on the poster makes it clear you supported an American business and American jobs by having “Made in America!” stamped along the bottom! You will find many of the online stores selling their print services are actually outsourcing the printing work to the Far East and this results in slow turnaround times, proofing errors and the production process uses old printing technology resulting in a poor quality finish plus, don’t forget, here in the US printers are compelled to adhere to far higher and stricter environmental protection standards and many inks used overseas are highly toxic.