Print Design TipsTips and Information About Printing

Calendars are a great promotional tool for use with clients and prospects – they follow one very important sales rule – they are in front of the client all of the time! If you print calendars up for use with your clients and prospects there are some simple rules to follow when putting the design together.

Use Good Quality Materials

You need to have a superior print finish for a calendar to be used by a customer. They are not going to hang something on the wall if it made from poor quality paper or has a poor print finish. Do not skimp on the cost of the materials and work with your print partner to deliver the best result for your budget. It is better to reduce the print run and be more selective in handing the calendars out to people than have a larger print run of poor quality (as many will never be used).

Include an Appointment Book

Making sure there is adequate space to include appointments and key dates is a good tip – make sure you include all the key dates that you can think of. For instance, if you have a company golf day, have that included but don’t forget the key holidays and celebrations.

Leave Lined Space at the Bottom

Leave an area at the bottom of the calendar so users can make notes to themselves – you can even have a separate section which has a simplified “to-do” list. You are making the calendar something that people will see has utility for themselves and this will make them more inclined to use it.

Pick a Theme and Stick with It

Target a theme which is associated with your business, however if you are in a business which is not “glamorous”, you may choose something such as sports, seasons, models or shots from around town. Many successful amateur calendars have gone on to be world bestsellers simply because they have struck a theme which has universal appeal.

Company Branding & Contact Information

Don’t forget why you are engaging in this project – to get your brand, your business and your contact information in front of customers and prospects in an ever-ready format which they use everyday.

Make sure that every page has your brand logo and company contact information included on it – you will be surprised at how many draft designs omit this information!