Print Design TipsTips and Information About Printing

Your business cards are the most important piece of business stationery you possess – they say a lot about your company and you as an individual so take extra care when you have them made up.

To make a really good impression and stand out from the crowd there are some simple things you can do to highlight yourself and company through your business card.

Vibrant Use of Color and Images

Most business cards are simple black and white and these are boring but still are the most popular design and use of color.  When the recipient has your card they will keep it with all the others and a deck of white cards with black print do not standout from each other – you can make yours stand out instantly by using a different color paper and a good tip is to use a background image using vibrant colors such as tropical blue or lush green.  Your card will look very professional and original but at the same time, and more importantly it is going to stand out from the rest of the deck of business cards.

Use Non-Standard Shapes and Sizes

Using a business card size which is non-standard will make sure your card stands out but you have to exercise a degree of caution – too large and it won’t fit in a card holder or wallet while too small and you can’t read it.  Both examples are likely to get lost!

Using a different shape is also a good idea; circles and semi-circles demonstrate some independence and originality but again, you must bear in mind the card needs to fit into a wallet and if it doesn’t it is likely to get tossed somewhere.

Go Large on the Paper Thickness!

A thin card will feel cheap no matter what the quality of the printing and finish – use the thickest card you can afford and you will provide a feel of luxury and professionalism as well as making sure your card can easily be found when it is inserted into a deck of other cards.