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Business Card Design Tips
Posted by Karl | Posted in Tips | Posted on 05-03-2010
The humble business card is probably the most important and powerful business stationery tool for promoting your business and yourself. Making the most out of this extremely popular and never-sleeping salesman is essential for your business, so while there is no hard and fast set of rules to designing them, here are some tips and guide pointer to help you.
Text Size
The most important aspect of the visual impact is the size of the text – too small, and the reader will not be able to use it easily, too large and it looks ungainly and clumsy as it clashes with other visual elements on the card.
Use the following text sizes as you design the initial draft of your business card:
Address and Contact Information – use 7 or 8 point text size (but never less than 6 points)
Name – this should be 1 point larger than then address and contact information text size
Title – use one point less than the address information
Business name – use a minimum of 12 point
If you include a tag line or logo, try to aim for a text size which complements the text you have already entered (try the address text size and see how that works).
Some professions will use a set template or style; for instance doctors and lawyers will use much smaller text sizes for their address information.
Typeface or Typography
Look at your existing business stationery for the typefaces used in their production, because it will help create a brand identity and uniformity of message if you keep everything standardized. There is a “but” – some typefaces do not maintain their appearance and style when you reduce the font size while some typeface styles are not suitable for the type of printing methods used in producing business cards.
Content Checklist
Make sure you have everything you need included on your business card – it is a common mistake to forget something!
Here’s a handy checklist for you to use:
Company name
Company logo or tagline
Name
Title
Address
Telephone number (office and cell)
Fax number
Email address
Website address
