Print Design TipsTips and Information About Printing

In many cases your brochure will be the first impression you make on a potential customer or client, so it is important that yours be well-designed. The following elements are part of any well-made brochure: originality, design, images, color, and page bleed.

The originality of your brochure is somewhat self explanatory. This applies not so much to the design of the brochure, but how your company is represented. It should inform the audience of something unique about your company in order to make you stand out. The design of your brochure has to do with its outline and layout. In cases like this it is best to go for a simple design that is uncluttered and easy to read. Make sure only necessary information is included.

The images that are used in your brochure should always be the highest quality possible. Always ask the person who is designing your brochure what type of images they will be using. Sometimes they will take their own photos and other times they may prefer to use stock images. Regardless, make sure that they use high-resolution images.

Color is important in a well-designed brochure. Colors have a way of invoking feeling and emotion in a person. The colors used in the brochure should also go well with the images used such as the company logo. Finally there is the page bleed. This is where color runs off the edges of your brochure when printing in order to account for any shifts that may occur. At least a 1/8 bleed is recommended.

It may be easy to find a brochure printing company, but not necessarily an excellent one. Since you will be spending a fair amount of money and want to put your best foot forward, it is important that you find the best company available at a price that you can afford. Take note that the company that prints your brochures in most cases will not be the same company that designs them.

Once your brochure has been designed, it is time to send it off to the right company in order to be printed. The following things should always be kept in mind when choosing your printing company: Quantity, Order, Proofs, and Turnaround.

The quantity refers to the number of brochures that you are going to have printed up at a time. In order to keep your costs as low as possible, you should always order in wholesale quantities. Order refers to the size and design of the brochures. You will want a company that is able to provide you with as many options as possible so you don’t have to limit yourself.

Proofs are the examples that a professional printing company should be able to provide you with. It is important that you see what the company can provide before giving them your money. Turnaround naturally refers to the company’s turnaround time. If you are in a hurry you should make sure the company you are doing business with will be able to get them to you on time.